Once you have an idea of what subject to tutor and where you will advertise your tuition, the next step is to write an effective advertisement to get students’ attention and contact you. Here are some tips that will help you to write a good tuition advertisement:
Niche down
A common fallacy is that you can get more clients by making your ad target a broader audience. However, by doing that put yourself at risk to be seen as a “Jack of all trades, master of none”.
Do the opposite: be as specific as possible. Target a smaller niche and show how you are a perfect fit for that niche.
If you are concerned that the niche is too small, you can always write another ad for another niche and run them simultaneously.
For example:
- Bad: “science tutor”
- Good: “middle school biology tutor”
Use facts and numbers
When talking about yourself use facts and numbers instead of meaningless adjectives.
An example:
- Bad: “experienced and professional tutor”
- Good: “graduated with a 3.9 GPA, helped over 30 students over the past two years”
Structure and format
No one want’s to read a long wall of text. When clients skim through tutoring ads, your job is to make it easy for them to spot the most important parts.
Structure your advertisement using paragraph breaks, headers, and lists. If available, use text formatting options like bold, italic, or underlined text styles.
Use emojis
Most people imagine smiling yellow faces when they hear the word “emoji”, but there are many more emojis.
You can use emoji symbols in your advertisement to mark lists, make headers more visual, or simply catch attention.
For example:
- Bullet point emojis: ◾, 🔶, 🔹
- Visual headers: “🎓 Experience”, “💵 Tuition fees”.
- Catch attention: “Teaching 🇫🇷 French and 🇩🇪 German languages”.
Link to reviews
Provide some way for customers to see reviews from your former students. It can be a link to a testimonial section on your website or a link to your profile on one of the tutoring websites.
Give multiple contact options
There are so many messaging apps these days but normally people prefer to use just a few of them. Make sure that students can contact you by including multiple options. Keep in mind that different people might have very different preferences. For example, some people prefer to call over the phone and others like to text only. Know your audience and what apps or social networks they use to talk online.