Are you looking to attract more students to your tutoring business? Perhaps you’re worried that, despite your best efforts, you just aren’t meeting the demand for your services. Or you are looking to scale and expand your tutoring business?
You need to figure out where your target audience is hanging out. If you want more clients to see your tutoring advertisement then you should consider the following places:
Tutoring groups and communities
Many online communities offer opportunities to advertise tutoring services. For example, many groups on Reddit and Discourse allow tutors to post ads.
To advertise tutoring services on Reddit, you will need to create a post in the appropriate subreddit. In the post, you should include information about your tutoring services, such as your qualifications, rates, and availability. You can also include a link to your website or social media account.
Discourse
There are a few ways to advertise tutoring services on Discourse:
- Create a new topic in the appropriate category. For example, if you offer math tutoring, you could create a new topic in the “Math” category. In your new topic, be sure to include information about your tutoring services, such as your qualifications, rates, and contact information.
- Reply to existing topics in the appropriate category. For example, if someone is asking for help with math, you could reply to their topic and offer your tutoring services.
- Use Discourse’s tagging system to tag topics and replies that are related to your tutoring services. For example, you could tag all of your tutoring-related topics and replies with the “tutoring” tag. This will make it easier for people to find your content when they search for that tag.
- Use Discourse’s advertising system to display ads for your tutoring services on the site. You can target your ads to appear in specific categories, or you can display them throughout the site.
Classifieds
Research which classifieds websites are popular in your area. You will need to write a short, attention-grabbing headline that includes key information about your services. In the body of your ad, be sure to include your qualifications, rates, contact information, and any other relevant details. You may also want to include a photo or graphic to make your ad more eye-catching.
Social media
There are multiple ways you can use Facebook to advertise your tutoring services.
Start by creating a Facebook page for your tutoring business and post regular updates about your services. Join relevant Facebook groups and post occasional updates about your services or share some teaching materials, tips and tricks.
Don’t forget to include relevant hashtags in your posts when posting on Twitter and Facebook.
Be active in the community. Replying to posts of others is a great way to get attention and grow your following on social media.
Google Ads
If you have a budget for advertising and a website, you can try to get more students using Google Ads.
First, you need to create a text ad. In your text ad, you need to include your tutoring services and your contact information. Next, you need to choose the keywords that you want to target. You can either choose broad match keywords, which will match your ad to a variety of search queries, or you can choose exact match keywords, which will only match your ad to searches that exactly match your keywords. Finally, you need to set your budget and your bid amount. The bid amount is how much you are willing to pay per click on your ad. The budget is the maximum amount you are willing to spend on your ad campaign.
Social Media Ads
Another popular option for paid ads is interest-based targeting ads on social media. It means you will be showing your ads to users who are generally interested in specific topics.
Start by creating a Facebook Page for your business. Once you have a Page set up, you can then create an ad campaign and target your audience. When creating your ad campaign, you will need to choose a list of topics and other targeting options like location or age. You will also want to make sure your ad is creative and eye-catching, as this will help to grab attention and encourage people to click through to your page.
Once your ad is live, you can then monitor its performance and make changes as needed. For example, if you find that your ad is not getting as much reach as you would like, you can try changing the targeting options or increasing your budget.
Video ads
YouTube, TikTok, and Instagram are popular choices for online video advertising campaigns. If you can’t or don’t want to shoot a video ad, you can create an animated video explainer.
Local
Another good way to advertise tutoring services is to reach out to your local audience by hanging posters and distributing flyers at education-related venues: local schools, high schools, libraries, bookstores, or coffee shops that are frequently visited by students.
Add a QR code to your poster or flyer to be able to count visits and measure the effectiveness of your local ads.